Contained
in this small brochure is a glimpse of what GM had on display at the 1933-34 World's Fair
in Chicago. As mentioned in summaries about the Chicago World's Fair, the focus was on
technology and the GM Research Laboratories had some pretty amazing stuff to show off back
then.
There are 11 panels (pages) in the brochure
that cover the displays but we'll only highlight a couple here -- just to give you a
flavor of what was on display. Aside from mentioning the "technology" exhibits
the brochure mentions exhibits where technology was used to develop more reliable engines
and automobiles.
It was the popularity of this exhibit that
inspired Charles F. Kettering, then Vice President of GM, to
"put-the-show-on-the-road," as it were. Boss Ket, as he was refereed to,
convinced GM board chairman Alfred P. Sloan, Jr. and public relations vice president Paul
Garrett that depression weary Americans would eagerly attend a free hometown show. And
attend they did -- in the millions!
|